Tuesday, March 2, 2010

Sun Ten Chi

This is a logo proposal for the seemingly now defunct Sun Ten Chi, which is a Chinese Herbal Wellness and Feng Shui line. I think a good redesign of its identity system could really help its presentation and sales.

I was looking at a lot of carved Chinese chops (seals/stamps) and used this "China" blue as the color, because blue,black, and red are the most widely used colors for character chops. I also think the blue brings to mind a more "spa-like" quality. And, logos always work well encompassed in geometric shapes!