This is new kind of shaved ice shop (to see click HERE) that features a kind of creamy finely shaved ice and a wide variety of types of shaved ice such as Hawaiian, Taiwanese, Korean, etc. They decided to go with a different logo design from a different designer but I thought I'd put these comps up as I thought they were worth seeing the light of day
Below is the logo of their competitor, and I wanted to convey a "friendly" feel as this shop is in an area near schools and wanted to appeal to a younger market after seeing the "friendly" logo of their competitor.
This is their current logo:
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